Jan 15, 2018 dont just take my word for it after all, were all rational creatures making objective decisions based on evidence, right. According to political communications expert anat shenkerosorio, its all about language,and not just theirs, but ours. As a strategic communications consultant, she has conducted multiple studies on how people reason about clean energy, sex education, economic justice, immigrants and womens rights. Anat shenkerosorio is a communications expert, researcher and political pundit whose oneofakind work is challenging the way dozens of organizations and political figures talk about the most pressing issues of our time. This book is written in a frank engaging style that exposes the neoliberal cult of marketworship for what it is. She argues that the left is often clear on what its against, but is seldom clear about what it is for. To see what your friends thought of this book, please sign up. Anat shenkerosorio takes on a number of issues with the way that liberals and progressives. Joel dignam attended progress 2019, australias largest social change conference, and heard from keynote speaker, anat shenkerosorio, a communication expert, author and researcher from the us. Dont buy it 2012 explores the ways language influences our understanding of complex issues. He also cofounded what became the raceclass narrative project, with heather mcghee and anat shenker osorio. My first book came out the same time as my second baby. According to political communications expert anat shenkerosorio, its all about languageand not.
But as it happens, shenkerosorio has also just released a covid19 messaging guide, which built on the raceclass narrative projec t that i wrote about in 2018. Anat shenkerosorio brings her research and expertise to bear on a question that plagues progressives. She founded her own firm, aso communications, to provide guidance and insights on what to say and how to say it to get effective policy solutions made into life changing laws. Donald trump still frame from south park ap photoalex brandoncomedy central trump, the pandemic and the economy. Anat shenker osorio takes on a number of issues with the way that liberals and progressives. Click and collect from your local waterstones or get free uk delivery on orders over. Our findings conclusively demonstrate that talking about race isnt merely possible its essential to progressive victories. In her debut, communications consultant shenkerosorio gives progressives marching orders on how to talk about dollars and cents. Brave new words takes listeners on a journey around the globe with renowned communications researcher and campaign advisor anat shenker osorio as she unpacks realworld narrative shifts that led to realworld victories. Anat shenkerosorio is a communications expert, researcher and political pundit whose oneofakind work is challenging the way dozens of organizations and political figures talk about the. Messaging guru explains how the left can mobilize righteous. Shes led research into how to persuade and mobilize on issues ranging from tackling rightwing race baiting to promoting clean energy and from honoring the rights of immigrants to reforming criminal justice. Sep 25, 2012 by anat shenker osorio a persuasive case for retooling how activists think and talk about matters of the wallet. Anat shenker osorio is a strategic communications consultant based in oakland, ca.
How progressives can fight his message messaging guru anat shenker osorio. Jul 19, 2014 advocates for social, economic and political justice talk about their work and communicating their message on a range of issues, including reproductive rights, racial profiling, health care. With the support of seiu and polling from celinda lake as well as cornell belcher, the research team conducted interviews, focus groups, and polling that reached thousands of people of all races across the country. Dont buy it by anat shenker osorio, 9781610391771, available at book depository with free delivery worldwide. Sep 25, 2012 dont buy it is a vital handbook for seizing victory in the economic debate. Dont buy it shenker osorio, anat 9781610391771 netgalley. Host of the brave new words podcast and principal of aso communications, anat shenkerosorio examines why certain messages falter where others deliver. Progressives and conservatives have different talking points about the economy, yet both use phrases like the economy is suffering, or say that people of color are lagging behind. About the author anat shenkerosorio is a strategic communications consultant based in oakland, ca.
Dont buy it ebook by anat shenkerosorio rakuten kobo. Communications consultant anat shenkerosorio spent three years researching how people reach conclusions about the economy. Anat shenker osorio is the author of the acclaimed book dont buy it. Dont buy it by anat shenkerosorio hachette book group. The lefts strongest advantage is its care for people rather than the economy and the message that will resonate is a positive one emphasising the care of people and the environment. Anat applies tools from cognitive science and linguistics to political discourse to understand how people reason and persuade them on issues from economic justice to immigrant rights and climate. Has dont buy it by anat shenkerosorio been sitting on your reading list. In dont buy it shenkerosorio diagnoses our economic discourse as stricken with faulty messages, deceptive personification, and, worst of all, a barely coherent concept of what the economy actually is. If messaging experts were bands, then anat shenkerosorio would be the beatles, all of them, including their subsequent solo careers.
Anat shenker osorio hits the nail on the head when she exposes the personalised, fetishised discourse that dominates our modern thinking about markets. Shenkerosorio engages in this fascinating discussion with civil rights attorney jonathan stein, a fellow alum of the goldman school of public policy at uc berkeley. Ian haney lopez author dog whistle politics and demos partnered with aso communications to explore how people think about race, class and government. Prominent cognitive linguist anat shenker osorio usa draws parallels to the australian context and discusses how to apply these findings to the increasing white nationalism, xenophobia and racebased attacks that punctuate politics around the globe. Anat shenkerosorio is founder of aso communications and author of dont buy it. Top 3 messaging tips from anat shenkerosorio at progress. During her keynote on messaging, the crowd was hanging off her every accented word. Anat shenkerosorio goldman school of public policy. According to political communications expert anat shenkerosorio, its all about languageand not just theirs, but ours. Dont buy it anat shenker osorio bok 9781610391771 bokus. The trouble with talking nonsense about the economy by anat shenkerosorio 89 ratings, 4. Anat shenkerosorio on cspan since my san francisco oped project seminar almost three years ago, ive landed a few articles, published a book, been on national television, and gotten rejected. Preference for sons is a real problem, but a house bill to ban sexselective abortion is the. Anat shenkerosorio, author of dont buy it, was the darling of progress 20.
Anat shenkerosorio goldman school of public policy goldman. Sep 01, 2012 anat shenkerosorio takes on a number of issues with the way that liberals and progressives communicate. Read dont buy it the trouble with talking nonsense about the economy by anat shenker osorio available from rakuten kobo. This concise, entertaining book shows us how wrongheaded metaphors and deceptive language have. Advocates for social, economic and political justice talk about their work and communicating their message on a range of issues, including. Communications anat shenkerosorio has some simple messages for labour in its quest for government. Sep 25, 2012 anat shenker osorio is a strategic communications consultant based in oakland, ca. Pick up the key ideas in the book with this quick summary. In the end, it convincingly shows that radically altering our politics and policies for the better is a matter of first changing the conversationliterally. In 2018 we took back the house in a massive blue wave, but that was just the beginning. For reasons i no longer recall, i decided that a baby was a feasible addition to my multicity. Dont buy it book calgary public library bibliocommons.
Anat is a communications expert, researcher and author of dont buy it. Jan 27, 2017 shenker osorio engages in this fascinating discussion with civil rights attorney jonathan stein, a fellow alum of the goldman school of public policy at uc berkeley. The art of messaging with anat shenkerosorio in the. Follow anat shenker osorio and explore their bibliography from s anat shenker osorio author page. Buy dont buy it by anat shenker osorio from waterstones today. Host of the brave new words podcast and principal of aso communications, anat shenker osorio examines why certain messages falter where others deliver. Anat shenkerosorio, founder and principal of aso communications, is a communications consultant.
The trouble with talking nonsense about the economy. She has led research for new messaging on issues ranging from freedom to join together in union to clean energy and from immigrant rights to reforming criminal justice. Apr 04, 2011 anat shenker osorio, founder and principal of aso communications, is a communications consultant. When we take a tax the rich messaging approach to trying to rectify our deep and damaging inequality, writes shenkerosorio, we succeed at one thing for certain. Since my san francisco oped project seminar almost three years ago, ive landed a few articles, published a book, been on national television, and gotten rejected. About host anat shenkerosorio founder and principal of aso communications, anat shenkerosorio examines why certain messages falter where others deliver. After everything thats happened, how is it possible that conservatives still win debates about the economy.
Related stories opinion are ceos 300 times more valuable than their lowestpaid workers. She crafts messaging for issues from immigration to contraception and completed research on how people make sense of and come to judgments about the economy. Anat shenkerosorio is the author of the acclaimed book dont buy it. This new line of argument vividly reminded me of the south park episode margaritaville, discussed in striking fashion in anat shenkerosorios 2012 book, dont buy it. Anat shenkerosorio conducts research on how people come to judgments about political issues and is the author of dont buy it. She develops strategic messaging on current affairs issues. Time and again the right wins over voters by claiming that their solutions are only common sense, even as their tired policies of budgetary sacrifice and corporate plunder both create and.
The art of messaging with anat shenkerosorio in the arena. Strategic communications consultant anat shenkerosorio has a message for progressives, simple but apparently almost impossible to execute. Dont buy it the trouble with talking nonsense about the economy book. Communications consultant anat shenkerosorio argues that those terms may sound neutral, but in fact she interprets them as carrying a rightward slant. In her debut, communications consultant shenker osorio gives progressives marching orders on how to talk about dollars and cents. Take it from someone who has the evidence, my favourite american anat shenkerosorio.
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